Sarah LaVallee

COO

Base Beauty Creative Agency

Sarah is a dynamic brand, digital, and eCommerce executive with over 15 years of experience fueling growth for high-performance, PE-backed consumer brands. With a track record of scaling businesses across beauty, pet, grocery, personal care, beverage, supplements, and wellness, she has mastered the art of turning digital potential into measurable success.

A recognized expert in Amazon, eCommerce, and digital growth, Sarah has been a driving force behind retail and media strategies that accelerate revenue and expand audience reach. She has led the charge in digital transformation as an early adopter of Amazon retail and media strategies, as well as shaping the future of direct-to-consumer (DTC) success.

Sarah is a strategic architect of digital-first brand building, seamlessly aligning digital initiatives with business goals to drive sustainable profitability and market leadership. As a trusted advisor to challenger brands in beauty and better-for-you CPG, she helps companies navigate the ever-evolving digital landscape, unlocking new opportunities for scalable, long-term growth.

Wade Barnes

Patient Caregiver

Nikki Barnes

Cancer Patient & Clinical Trial Participant

Tiffany Crank

Senior Director, Health Equity & Community Impact

American Diabetes Association

Dr Lovie Negrin

Founder & CEO

Randomize Now

Danielle Mitchell

Founder & CEO

Black Women in Clinical Research

LaToya Hinton

Founder & CEO

Next Innovative Clinical Research

Hitesh Seth

Chief Architect, Financial Services and Insurance

Salesforce

At Salesforce, Hitesh is responsible for the end-to-end architecture of platforms delivered to financial services and insurance clients globally. His focus is on working with key strategic customers to align Salesforce implementations with their business goals, particularly around the conjunction of Data+AI and CRM. This involves collaborating with retail and commercial banking, payments, wealth management, investment banking, insurance, and capital markets to influence product roadmaps and shape the future of technology in these industries. A significant part of Hitesh's role includes facilitating discussions with CTOs, CIOs, CDOs, and Chief Architects to: •⁠ ⁠Analyze current architectures and design target states. •⁠ ⁠Optimize Salesforce technologies for customer needs. •⁠ ⁠Integrate and Interoperate with Salesforce platforms within broader ecosystems. Being the executive sponsors for the customers, I play a key role in influencing product development within Salesforce by advocating for customer-driven innovations. 

Hitesh oversees end-to-end platform and solution architecture for global financial services and insurance clients. He specializes in aligning Salesforce solutions with strategic business objectives, particularly at the intersection of Data+AI and CRM. By collaborating with retail and commercial banking, payments, wealth management, investment banking, insurance, and capital markets, Hitesh helps influence product roadmaps and shape the future of technology in these industries.

A key part of his role involves engaging CTOs, CIOs, CDOs, and Chief Architects to analyze current architectures, design target states, and optimize Salesforce within broader ecosystems. As an executive sponsor, Hitesh champions customer-driven innovation, ensuring product development meets evolving industry needs.